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Marketing of Library and Information Services in World: A Current Approach
(Chainany E-Journal, 2022-12-01) Chauhan, Mehul B.; Trivedi, Rajesh
This paper deals with the marketing of library and information services in the world. It discusses about the marketing concept of today's library and information centers covering various topics such as management of libraries and commitment to user's satisfaction. It also describes user's topic such as users' priorities, users' expectations, individuality responsiveness, relationships, quality of services, professional skills and competencies and value added services. The 5 Ps of marketing mix, i.e. product, pricing, place, promotion and person (staff) have been discussed. The marketing should aim at effective library and information services. The main objective of the marketing of library and information services should be the dissemination of the right information to the right user at the right time to tight personnel way