Marketing of Library and Information Services in World: A Current Approach
No Thumbnail Available
Date
2022-12-01
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Chainany E-Journal
Abstract
This paper deals with the marketing of library and information services in the world. It
discusses about the marketing concept of today's library and information centers covering
various topics such as management of libraries and commitment to user's satisfaction. It also
describes user's topic such as users' priorities, users' expectations, individuality
responsiveness, relationships, quality of services, professional skills and competencies and
value added services. The 5 Ps of marketing mix, i.e. product, pricing, place, promotion and
person (staff) have been discussed. The marketing should aim at effective library and
information services. The main objective of the marketing of library and information services
should be the dissemination of the right information to the right user at the right time to tight
personnel way